What Are Your Objectives?

Every client is different, but in our collective experience we believe that your objectives are likely to fall into one or more of the following categories


Investment Advice

Pension Planning

As independent advisers we will:

  • Design a financial plan to aim to build your wealth over the short, medium and long term.
  • Help you determine the most appropriate risk profile.
  • Select the most appropriate investment or pension provider.
  • Maximise tax effieciency by using all available allowances.
Click here for an example case study


Retirement Planning

Long Term Care 

As independent advisers we will:

  • Appraise your retirement objectives and how best to achieve these.
  • Produce a bespoke cash flow forecast and model your cash requirement throughout retirement.
  • Consider all retirement options underpinned by the cash flow model.
  • Aim to ensure sufficient funds are available for your retirement as well as long term care costs.
Click here for an example case study


Inheritance Tax Planning


As independent advisers we will:

  • Work with you to maximise the amount of money that can be transferred to your heirs.
  • Balance your desire to minimise inheritance tax with the need to ensure that you retain sufficient wealth to maintain your lifestyle.
  • Ensure you have up to date wills and powers of attorney, and have considered the options of lifetime gifting, trust planning and life assurance.
Click here for an example case study
Previous Slide
Next Slide
Previous Slide
Next Slide

Please see the case studies page for further examples


Peter Neri and John Godding have worked successfully and with total integrity, with me in the management of my financial affairs, and investment strategy for over 40 years.

PMN provide an important advantage over much larger ‘investment houses’ by offering a personal hands-on involvement with their clients in developing fund goals, investment strategy and setting appropriate risk levels.

Importantly, their fees are dramatically lower than those charged by much larger, and in many cases far less successful investment managers in terms of growth and return achieved.

As we move onto our new life in France, we are extremely sad to have to lose your advice and expertise after some 30 years. We have always had complete trust in you and your professional expertise.

We do hope our children back in the UK will look to you to advise them when they inherit what money we leave.

I cannot tell you how much I have appreciated all your good advice over the years. I have always felt in safe hands.

I should like to thank the firm, and you in particular, for all the help and advice you have given me over (according to my records) twenty-three years. It has been very much appreciated and has done a great deal to give me confidence in my plans for my future.

Just a brief note to say thanks to you both for your time and your input yesterday. I found the meeting invaluable, both in confirming that my own thoughts have validity, and in offering alternatives.

It’s great to have been able to call on people who are professional, highly trusted and also friends

I just wanted to say thank you for the meeting and for being so patient and understanding. You are the consummate professional, but with the personal touch and reassuring manner of a good friend.

Each time I see you I am reminded why my husband gave you our finances to look after, and count myself most fortunate to have you to act so wisely now on my behalf.

I am most grateful for your excellent advice over the years, which has led to such good results for my investments.

Just as important however, has been your kindness and support. I well remember our first meeting, when I was feeling rather overwhelmed by my financial situation and the sense of relief when I knew my financial affairs were going to be in such good hands. It has been so reassuring over the years to know that you were there to turn to for advice and to feel such absolute faith in you.

We are very grateful to you for the way in which you have helped us to manage our affairs over the last dozen years or so. Your skill and wisdom have meant that in spite of the world’s financial turmoil our money has been secure and has brought returns which have enabled us to enjoy retirement to the full, improve our house and garden, and help our family. We are very grateful.

As always we are deeply grateful to you for the way in which you have cared for our finances. You have enabled us to live with comfort and confidence over these ten years of retirement. We also appreciate your friendliness when we meet, and the clarity with which you explain things.

Firstly may I thank you for all your help and advice over so many years, and in particular for your advice today which Diane and I much appreciated. As usual, your advice was clearly the result of considerable thought and effort on your part and all the more appreciated as a result.

It seems a good moment to thank you and your team for looking after so carefully and professionally, all the people that we have introduced to you over the past few years. I cannot think of any other instance where everyone has come back with good reports! It really has been a great effort from you and is very much appreciated by us


A financial adviser can play a key role in shaping your and your family's future. It is important that you are equipped to ask the right questions to ensure that you are clear about the type of advice and service you will receive. We have thought long and hard about the type of questions which should be asked of a financial adviser, but who better to pose these questions than our regulator, the Financial Conduct Authority (FCA). We have listed these questions below for your convenience, but they can also be found here on their website.

Are you authorised by the FCA?

The adviser should be authorised and regulated by the FCA, and you can check the register to ensure they are. If you use an adviser who is not approved by the FCA, you will not have access to the Financial Ombudsman Service (FOS) or the Financial Services Compensation Scheme (FSCS) if things go wrong.

"PMN are directly authorised and regulated by the FCA. Our FCA registration number is 829204 and you can check this here."

What experience and qualifications do you have?

Advisers have to be qualified at Level 4 or above of the Qualifications and Credit Framework, in order to provide you with financial advice. This is equivalent to a first year university degree. They will also need to have a Statement of Professional Standing (SPS). You should always check that your adviser holds the appropriate qualifications.

"Out of the 3 partners and 3 advisers, five have attained (Level 6) Chartered Financial Planner status and are Fellows of the Personal Finance Society. This is one of the highest ratios in the profession and underpins the technical quality of our advice. Our adviser's individual qualifications can be found on our meet the team page."

What type of advice do you offer?

Financial advisers can offer either independent advice, where they can consider products and providers from the whole market, or restricted advice, which is limited to certain products, providers or both. Your adviser has to clearly explain if they specialise in certain areas such as shares, funds, unit trusts, insurance products or anything else, and the providers they look at. Find out more about the differences between independent and restricted advice here.

"PMN are fully independent. This means that we provide unbiased and unrestricted advice. Our advice is tailored to meet your individual needs and objectives and is based on a comprehensive and fair analysis of the whole of the market."

What are your charges?

It is important to understand what fees and charges you will pay for advice and when you will be expected to pay. Start by finding out if there is a fee for an initial consultation. You should have the option to pay a one-off fee or you may pay a regular fee if the advice is ongoing. You may also be able to negotiate the price depending on what sort of advice you need. Advisers cannot be paid commission from your investment by product providers and will have to tell you upfront how much their service costs. This means you can now be sure you know how much advice is costing you.

"PMN are completely transparent with the way in which we charge for our advice. Our schedule of fees and charges are fully explained within our Client Agreement, which you can access here."

Can the costs be deducted from my investment?

You will need to agree with the adviser how you will pay for the advice you receive. You will also have to agree whether you want to pay the fee directly or have it taken from your initial investment. Your adviser may also accept payment in instalments if you have a regular contribution contract with them, but this is not allowed for lump-sum investments.

"Yes, this is entirely up to you."

What services do you offer?

Asking the adviser this question will help you understand whether this is the right adviser for you. The services firms offer can vary significantly from meeting very simple needs such as investing in an individual savings account (ISA), to holistic financial planning where the adviser will consider all of your investment needs and recommend a plan to help you meet your financial goals over your lifetime. Also, many advisers offer an ongoing service. These services also vary but often include a regular meeting and review of your investments. The nature of the services will not only be important so you know whether they are right for you but may also affect what your adviser might ask you.

"PMN offer fully independent long term financial planning. For more information on the services we offer, please see the What Are Your Objectives section."

How do you assess whether a product or investment is suitable for my intended level of risk?

Your adviser should explain what they consider your risk profile to be and how each recommendation or product fits in with this. If you think you are prepared to take more or less risk than your adviser suggests, ask them to explain how they decided on your risk profile and whether it should be changed. To ensure that their advice continues to suit your needs, you should also find out how you can contact your adviser if your circumstances change.

"PMN utilise a comprehensive risk analysis that is specific to each client. This will involve many factors including timescale, capacity for loss and risk/return. PMN offer an extremely personal approach and through our process of regular reviews, we can ensure that your risk strategy remains appropriate."

How will I receive the advice?

You should ask whether the advice will be given to you face to face, on the phone, via email or in a report. You should tell your adviser if you prefer one way over another and ask if there are different prices for each. Your adviser should send you an outline of their recommendations, which is usually called a suitability report. Check this carefully to ensure it reflects the discussion you had with the adviser and that you understand why they recommended a particular plan or product.

"PMN's approach is highly personal and as such we tend to provide advice face to face, either at your home or at our office in Farnham. This is not always possible and for your convenience you may wish to communicate with us by other means such as by email, phone or video conferencing."

Do you offer an ongoing service and how much does it cost?

As well as providing an initial recommendation, some advisers also offer an ongoing service. For example, this might be an annual review to check the value of your investments consider any changes to your circumstances. You do not necessarily have to use an ongoing service when it is offered, but if you decide to it is important to ask exactly what the adviser will do and about the fee involved, as the service and cost can vary between advisers.

"PMN's core practice is to provide regular ongoing, long term financial advice to our clients. PMN's charging structure for this is clearly set out here."

How often should I review my investments?

You should ask the adviser how often they recommend reviewing your financial affairs. Some advisers offer an ongoing service but this may not be the most suitable option for your circumstances. For example, you may have a type of investment that can reviewed less often, or when circumstances change. The adviser should explain what the best approach is for you.

"Your individual circumstances will dictate the frequency of your reviews with PMN. This will be outlined at our initial meeting although most of our clients meet with us at least annually."

Who will be responsible for providing the advice?

You should ask if your money will be managed only by the adviser you are meeting or if other advisers may advise you in the future. You could ask what will happen if the adviser leaves the company or retires.

"PMN will set out the adviser responsible for the your affairs at our initial meeting. We are keen to provide you with continuity and typically you will have two points of contact within the firm."